The colour of the year
2019 is already coming to an end, which means that the 2019 Pantone colour will soon have to give way to the new colour of the year. Goodbye Living Coral!
On December 4, Pantone unveiled the colour intended to conquer the market in the coming year. In 2020, Classic Blue will predominate. For 20 years now, Pantone has been unveiling a colour per year that specialists believe will mark the coming year. What effects do these colours have on our daily lives and the facilities around us?
Why Classic Blue
First, let’s look at the 2020 colour. Why was it chosen? The Pantone team selected it for several reasons. First, it’s a timeless blue hue, that is elegant and remarkably simple. In addition, we tend to think of Classic Blue as a relaxing and soothing colour that brings feelings of peace and serenity to mind. Life is already stressful enough. The trend is to use soft and bewitching colours that help achieve a sense of relaxation.
Leatrice Eiseman, Executive Director of the Pantone Color Institute, described the choice of the new colour in a few words: “We live in an era based on trust and hope. Classic Blue expresses this type of consistency and optimism through its proven, reliable and unconditional blue shade. Filled with a deep resonance, this colour encourages us to go beyond the obvious to broaden our field of reflection, deepen our thoughts, open our perspectives and communicate.” It should be noted that our company, which underwent a makeover in 2019, moving from FX Studio Design to Clairoux, bears a blue look in its brand image.
Real estate and design entirely in blue
Now that we know the reasons for the choice of the new colour, what will happen to this colour in the world of real estate design? New real estate projects are likely to opt for a brand identity that is inspired by the colour of the year, in order to position themselves as current and in line with trends. You’ll also certainly find this colour in new real estate facilities. For example, one can well imagine an entrance or sports hall in a building where Classic Blue predominates. It is also easy to visualize new commercial premises, such as a restaurant or a store, opting for a design involving the use of this colour. Let’s stay on the lookout!
The impact of this choice of colour, which may seem trite to many, is, without a doubt, enormous. The new Pantone colour will be everywhere! It will be on your clothes, on the packaging of your favourite cereals and even on the sets of TV shows. In short, the choice of the colour of the year certainly has an impact on design, on several levels. One of our most important 2019 projects is the Metropol, where Classic Blue is in the spotlight. We will also use it in the design of the common areas of the Marine Club on Nun’s Island where the theme of water figures prominently.
Get ready for the Classic Blue wave in 2020. For those who’ve already noticed, it’s already around us, as some designers are aware of the Pantone choice even before it’s announced.
For our part, at Clairoux, we’re already wondering what the 2021 colour will be. In your opinion, what colour will be crowned queen in 2021? It’s anyone’s guess!