Saint-M Condos is a condominium real estate design project located in Ville-Marie, one of the most sought-after neighborhoods in Montreal. The project was developed by Canvar Group and seeks to offer buyers a contemporary condo surrounded by the charm of Old Montreal. The Clairoux commercial designers were asked to design real estate sales offices similar to the units created in the building, in other words, using high-end materials and meeting the expectations of the target clientele in this neighborhood.
Real estate design of a sales office
It was the architecture of the building that was going to be built, particularly its roof and the visual concept of the Saint-M condo project, that guided Frédric Clairoux and the studio in the creation of the sales office. The brand image, closely connected with the environment and lifestyle associated with the project, played a key role in the design. The colours and timeless urban elements were emphasized by transparency, which is central to the design that the studio developed for the real estate project.
The studio’s idea was to allow potential buyers to visit and explore the neighborhood by simply entering the sales office. The transparency combined with the bright colours chosen by the decorator had a strong visual impact and is a wonderfully dynamic image.
The angular building and the rigour of the interior design guidelines were conceived to create a serious and reassuring decor with the goal of winning the confidence of future buyers and in this way participating in the success of condo sales.